Duotone

Duotone is a product design agency, specialized in also creating the visionary strategy, process and design system for the products.

01

The ways we deal with our work are like waves.
No two waves are ever the same in this world.
So we’re always deliberate. How to cross this wave
How to share the knowledge and experience we learned
in the process How to grow and to go beyond the next
wave. ‘For the next wave’ is Duotone’s mindset,
Being ready for the next wave, moving from today to tomorrow.

for the

for the next wave

02

we are
salmons

We call ourselves salmon.
Going from the river to the sea,
returning to the river from the sea.
Overriding the high waves, moving back to the new wave and new world. We live in a challenging life and grow together. We are so much like salmon.
We are the ones who solve problems.
Our journey is not as safe as we think. Sometimes it’s smooth, but sometimes it’s fluctuating up and down. But we adapt to the changes and just do what we have to do.
In this way, We go forward to today from yesterday, to tomorrow from today.
We make something visible, something touchable with our hands. But our work begins where you can’t see, where you can’t touch.
We approach any new, difficult problem with our solid methodology.
We doubt everything, ask everything, analyze and share what we learn.
That is how we find our way out.

We’re Duotone, where the salmon,
from a different perspective, beat today’s waves and solve tomorrow’s problems.

03

one team

Our specialty is having team members from various backgrounds.
We look at the problem from a different perspective and understand the world better. Different people work as a team and find balance. This is our driving force to solve today’s various and complex challenges.

brand
experience

Brand design, space, editing, graphics and etc. Progress through all of the offline media.
user
experience

UX Research, Analysis and Consulting, Design System design, guidelines, interaction and etc.
Provide optimal data-driven solutions.
creative
experience

Websites, visual concepts, media works and etc. Deduct optimal outcome to digital media.
interactive
experience

The goal is not to end, it’s about the working. Designs interaction for optimal UI structure.

We define the real problem by building empathy towards the users and creating a solid framework. Our design process is transparent. We dare to raise questions, share thoughts, and learn from giving and receiving feedback.

As a result, we deliver a systematic, balanced and scalable design system

04

design
platform

Start with the right strategy to address the issues,
Establish a transparent collaboration processes to embrace different perspectives, Flexibly and respond to changes.
It consists of reusable design system buildings,
It’s easy to use, quick to apply, able to expand with tests.

strategy

The strategy is to find the essence of the problem. Create a design strategy that works as a solid foundation for the solution.
Observe the phenomenon, doubt it, question it, analyze it and find common features.
Redefine the complex problem to a problem that can be solved.
process

A process is a way to solve problems.
Various stakeholders participate and share their perspectives, their work processes,
Provide a framework to move forward together in Duotone.
system

The system is about designing the solution.
Duotone responds quickly and flexibly to changes in the environment,
Provide a design system that can be reusable and flexibly expanded.

05

design
methods

Duotone’s project begins with the question WHY.
Deliberate the essence of the problem, Define why we have to do the project,
who we have to pass on and what we have to talk about.

Gather inspiration

Analyze the data collected from all interfaces with the user from multiple perspectives, Find the intersection the user and the customer want.
Generate ideas

There is no limit to ideas. We look at it from a new point of view, discover the value In the process of reinterpreting, we get the ideas of original gemstones.
Make ideas tangible

Ideas gradually take shape, thoughts and values get detailed, Completed in the form of an organized concept with a logical flow.
Share the story

The story brings the concept to life. Gives a story that can be sympathized and experienced to deliver value, not technology.

06

Open Pass is a design education platform that helps and supports the designers to walk their career paths successfully with open possibilities. Each designer can learn, share, and grow to design more happily.